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HN thanks the donors that make Prime Time Reading possible!

Led by a storyteller and discussion leader, underserved children and their families meet in publichttp://PTdonors libraries, elementary schools and other community venues to read and discuss award-winning children’s books. Discussion encourages critical and analytical thinking, helps develop connections between storybooks and real-life situations, and, in the bilingual program, encourages Spanish-speaking family members to speak and read English. Pre-school activities are offered separately for younger siblings. 

Five different Prime Time formats are available, each specifically designed for:

  • African-American families
  • Native American families
  • Bilingual for Spanish-speaking families
  • English-only for a diverse, multicultural group of families
  • Preschoolers and their families

Watch a 2-1/2 minute video about our Prime Time program below!

Since 2002, this award-winning program has encouraged families to consider reading and education as a fun and important part of their lives. More than 15,000 Nebraskans have participated in one or more of the 336 bilingual and English-only Prime Time series held throughout the state in 17 public libraries, 23 elementary schools, 9 community centers, one bookstore, and two Head Start centers in 18 communities statewide where student scores in reading do not meet Nebraska state standards.

Prime Time Works

A 10-year impact study, published in 2010 by the Louisiana Endowment for the Humanities, found that students who participated in Prime Time Family Reading during their early elementary years outperformed their peers on grade level content in standardized exams.  Prime Time students scored higher in language arts and reading, mathematics, science, life science and other subjects.

In a 2019 survey of Nebraska families who participated in Prime Time:

  • 93% said the program changed how families read and discuss books together.
  • 87% said they now read more often with their children
  • 75% said Prime Time has helped improve their children’s work at school
  • 98% showed interest in participating again in Prime Time or similar family reading and educational programs

Prime Time Family Reading  was created in 1991 by the Louisiana Endowment for the Humanities ( Thanks to partial funding from the National Endowment for the Humanities (NEH), Prime Time has been offered in 40 states.

2022 Prime Time Communities

Donations ensure that Prime Time is statewide!

Prime Time Family Reading is made possible by these statewide sponsors and local community donors


Nebraska State Seal
Sherwoood Foundation Logo
Carol Gendler Title Card
Anonymous Title Card


Grand Island




Acklie Charitable Foundation
Rogers Foundation Logo
Give to Lincoln Day Donors


Johnny Carson Fund Logo


HN thanks Nebraska Center for the Book for recognizing Prime Time with the 2018 Jane Geske Award.

Jane Geske Award